Changes Saved


List your top 1-3 problems.

Existing Alternatives

List how these problems are solved today.


Outline a solution for each possible problem

Key Metrics

List the key numbers that tell you how your business is doing.

Unique Value Proposition

Single, clear, compelling message that states why you're different and worth paying for.

High-Level Concept

List your X for Y analogy. E.g: YouTube = Flickr for videos.

Unfair Advantage

Something that can't be easily bought or copied.


List your path to customers (inbound and outbound).

Customer Segments

List your target customers and users.

Early Adopters

List the characteristics of your ideal customer

Cost Structure

List your fixed and variable costs

Revenue Streams

List your sources of revenue